Introduction
Tripadvisor, the world’s largest travel site, was looking to expand its team into Barcelona.
Tripadvisor needed help to hire Customer Success Executives and Business Development Executives. We provided a flexible RPO solution to solve their talent acquisition challenges in a critical location, helping to support their European growth.
Talent Insights
The project began with researching the talent market in Barcelona to ensure that Tripadvisor remained competitive. The aim was to identify where talent was located, which companies they were currently working for and what salary levels were being paid. We identified talent pools, popular job titles and competitor trends.
Direct Sourcing
Once the research had been conducted, our recruiters began reaching out to relevant candidates. We provided hands-on recruitment support: direct sourcing, screening CVs, and interviewing candidates for customer success and business development roles.
Digital Talent Attraction
The sourcing capabilities were complimented by a targeted digital attraction campaign. The aim was to raise employer brand awareness in Barcelona but to also drive applications through an easy to use landing page. We created, wrote and designed an original recruitment campaign that helped our audience make the connection between how a successful sales career enables you to do the things you want outside work – and there’s nowhere better than Barcelona. We were able to reach candidates in digital spaces from Facebook and LinkedIn to Google.
