Over a couple of days in June, the Talent Works International team ran an employer brand ambassadors training workshop at Elsevier’s Head Quarters Amsterdam. The purpose of this was to enable Elsevier’s brand ambassadors to understand how to use their online presence to support the Elsevier employer brand. In this candidate-driven market, it is important […]
Making the most of your employer brand on social media The heart of recruitment is still rooted in human connection and interaction, despite being increasingly based online. Initial conversations are frequently taking place over digital mediums such as LinkedIn InMail and messenger apps. However, the emphasis is still on people themselves. If anything, using social […]
Content marketing is used by some of the most prominent organisations in the world, for both digital marketing purposes and talent attraction campaigns. Content is integral to the future of digital marketing. It can be defined as “marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than […]
How the right approach to interviews can help your business attract and retain talent There is no single best way to interview a candidate. Ultimately, all the factors that come together depend on who is conducting the interview, who is being interviewed, and what the job role is. Preferences are entirely subjective. However, there are […]
These days, ethics are powerful. The market is candidate rich, so, employers have tough competition. Therefore, a company which stands for something can cut through the noise. Think about how negative press attention can damage a company’s reputation. Well, the opposite is true as well. Implementing an ethical philosophy and strategy within your business will […]
Snapchat is one of the most popular social media platforms used by Millennials and Gen Z. In 2019, the total number of daily active Snapchat users is 188 million with 71% of Snapchat users under 34 years old. It is estimated that if you tried to view all the photos shared on the platform in […]
Your employer brand is key to attracting and retaining top talent. By effectively communicating who you are as a company, you can attract high-quality candidates and improve retention rates. When your employer brand is strong, candidates will want to work for you. RPO providers can help to develop and build your employer brand. As well […]
Company culture is important as it can play a crucial factor in determining the success or failure of a business. Evidence shows that investing in company culture can lead to higher performance rates, due to enhanced employee wellbeing, higher levels of development and long-term employee retention. According to Science Daily, “corporate culture is the most […]
Building your employer brand on social and digital media is not easy. It’s not so much the visibility that is hard to achieve – employers have got their recruitment marketing agencies generating ‘content’ like never before, some good, some not so good. But real audience engagement, beyond just your page impression stats – that’s the […]
Over 99% of businesses in the UK are classed as small and medium-sized enterprises (SMEs). Last year this equated to 60% of all private sector employment in the UK and over half (51%) of all private sector turnover. It’s a common misconception that only large organisations can benefit from Recruitment Process Outsourcing (RPO), small-mid size […]
