When it comes to recruitment marketing and promoting yourself as an employer of choice, there’s no combination quite like employer branding and digital attraction; they’re a recruiter’s dream team. Without a digital attraction or recruitment marketing campaign, your employer brand will never really be seen, and only very a small number of people will know […]
Is social media a part of your recruitment strategy? Are you utilising both organic posting and sponsored content? If your answer to either questions is no, or you’re aware that your social media efforts could do with a bit more attention, it’s time to make that change. Whether we like it or not, coronavirus has […]
Are you using your time in lockdown to your business’ advantage? Whilst this is an unpredictable and overwhelming time, it could also be the ideal time to work on your business and open your mind to new ideas. There’s never been a better time to assess your organisation to help you to prepare for life […]
When it comes to recruiting the best talent, Facebook is a useful tool that employers often overlook. However, with 73% of Millennials finding their latest role on a social network, there’s never been a better time to perfect your social media recruitment strategy. Recently, many larger businesses have taken to making specialist social media pages […]
The following is an excerpt from our new eBook “Cooking Up Your Employer Brand: The Startup Edition” – know-how we’ve gained over the years as we’ve worked with some fantastic businesses, large and small, in establishing their employer brand. These are just some of the ways to help a startup stand out. Trying to make […]
Our paid media blog series has so far consisted of discussion around its importance to recruitment, and how a shortage of knowledge is holding back the industry. However, as an increasing number of businesses are beginning to recognise the possibilities it can offer, we discuss the benefits of regularly monitoring recruitment marketing campaigns. Reduces the likelihood of mistakes […]
Employer brand put simply, is how one company sets itself apart from others in the labour market. It’s communicating the values that your company is made up of so that you’re recruiting, retaining and engaging the best and most relevant candidates. Finding your people The era of social media has arguably lead to more transparency […]
Companies competing for talent in a candidate-driven market, in an era of minimal attention span have got it harder than ever. It seems like the expectation for everyone to be a marketer grows every day. From eye-catching, creative campaigns to seamless, technology-led candidate journeys, a marketing-centric approach to talent attraction is becoming a top priority […]
In the first instalment of our blog series exploring the role of paid media in recruitment, we discussed how a lack of knowledge was having a negative impact. The focus of this piece is on the role paid advertising can play in fulfilling a recruitment requirement. Businesses currently looking to hire are facing a number […]
Only 7% of the UK’s workforce attended an independent school and yet, graduates of independent schools make up over 50% “of the top level of most professions.” According to the State of the Nation report, “only 1 in 8 children from low-income backgrounds is likely to become a high-income earner.” With statistics like these, it’s […]
