Whether you like it or not, you have an employer brand. Every business does. It represents how your employees and external candidates see your business; whether they trust and respect you as an employer or not. As much as we’d like to, we can’t control people’s perceptions which means we can’t control our employer brand […]
How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organisation a major strategic advantage in these changing times. But what your culture consists of – goals, values, and practices – must be effectively transmitted according to best practices if […]
The fundamentals of what makes a great workplace are primarily the same, with a few exceptions for specific industries. Employees expect to feel supported, have a friendly company culture and be offered a competitive benefits package. This means that many EVPs have become quite generic. Employers have a broad idea of what candidates look for […]
It’s the talking point of Hollywood right now, and so we’re sure you’ve heard the recent expose of a toxic workplace behind the scenes at one of America’s biggest shows. Celebrity gossip and news columns are in overdrive with reports of enormous mistreatment of staff across Ellen DeGeneres’ show. The stories have caused outrage, not […]
To put it lightly, the last six months have been a turbulent time for employers. Many of us have had to make some tough decisions, change aspects of our businesses dramatically and have had to shift to remote working or a significantly reduced workforce. All of which are challenges we couldn’t have even imagined this […]
As we emerge from this pandemic, we’re all growing more concerned about the reputations of employers. How did they treat their staff during this challenging time? What were their main priorities, people or profit? Will they ever be able to recover from mistakes made during the coronavirus crisis? All of these questions, and more, are […]
Your people are the heart of your business. They give it personality and make it what it is. No matter the industry, the best relationships between customers and corporations are always human-centered. While technology is improving day by day, it’s personalities, and people that help to build customer loyalty. Even behind the most innovative technology, […]
When it comes to recruitment marketing and promoting yourself as an employer of choice, there’s no combination quite like employer branding and digital attraction; they’re a recruiter’s dream team. Without a digital attraction or recruitment marketing campaign, your employer brand will never really be seen, and only very a small number of people will know […]
During this time, the role of leaders is more vital than ever. COVID-19 will present defining moments for many businesses and the people driving them forward. Some organizations have done amazing things to support their employees and the community. Others have overlooked the importance of employee safety or rushed to take extreme cost-cutting measures to […]
It’s no surprise that the COVID-19 crisis has changed outlooks on all sides of the recruitment landscape; from the skills employers see as essential, to the values candidates look for in an employer and everything in between. Our concerns have changed. It’s time for employers to realise that there will be no return to normal. […]
