Marketing and employer branding are becoming intrinsically linked; if you’ve read any of our previous blogs, you’ll know this. The days of the employer brand being the sole responsibility of talent and HR teams are a thing of the past. Employer branding is evolving. To be successful in improving talent acquisition and retention strategies, it […]
The current recruitment market is unlike anything we’ve ever seen. Digital and tech skills are in high demand, but there aren’t enough candidates to fill the roles. Therefore, employers need to sell themselves more than ever before. In order to be successful and compete against the big players in tech, scaling tech businesses need to […]
As a tech company, it’s very easy to get caught up in the tech. It’s what you do, it’s what your people are passionate about, and it’s how your business is going to grow. Plus, it’s often what sets you apart from the crowd; your tech product is what excites you and motivates you, and […]
A new year is when many people choose to set goals for career progression, and this often means vowing to learn a new skill or develop existing ones. Learning and development always come into focus at this time of year; employers are starting to think about the skills their organisation will need in the next […]
As the talent market is set to grow even more competitive in the coming year, Employer Branding is sure to be the main differentiator between organisations. How employees and candidates perceive a business as a place to work will hold more influence than ever before as employers become compelled to match salaries and benefits if […]
Late last year, Better.com hit the headlines after laying off 900 employees on a Zoom call with no real warning or preparation. The CEO defended his actions by saying that these employees were not performing well, working an average of 2 hours a day but claiming they’d worked 8. After this, he warned other employees […]
Christmas is an excellent time for many companies. Especially as we’re now once again, many employers are really hoping to use this festive season to reunite teams and re-engage workers, even if it has to be virtually once again. It’s a wonderful time to celebrate all you’ve achieved as a team in the last year […]
For tech businesses, remote working isn’t going away any time soon. What was seen as a perk a few years ago is not only becoming the norm, but many businesses are choosing to be remote-first and having office spaces as optional, occasional meeting spaces. Over the last two years, hiring managers have concluded that the […]
In a market where employer branding will be even more crucial in the race for tech talent, it’s more vital than ever that scaling tech businesses get these strategies right in 2022. While large corporations have large recruitment marketing budgets and the capacity to hire at scale, every company has a culture and brand which should be celebrated. How you communicate these unique aspects will set you apart in 2022. Remember, not everyone is the same, and different aspects of work will appeal to different candidates, but all of these individuals are becoming much more aware of what they want. In a market where the candidates hold the cards, employer brand communications couldn’t be more critical.
The role of benefits at work has changed significantly. What was once an additional perk to help entice candidates has quickly become necessary to enhance their experience and lifestyle. Fully stocked beer fridges and ping-pong tables have had their day. Once upon a time, the more quirky or fun a benefit was, the more a business stood out in the eyes of candidates. But, the last two years have proven that benefits should be just that, a benefit, not something fun and out there to add to your employer brand communications. Benefits shouldn’t be there to capture attention but rather to enhance the lives of employees significantly.
