We’re people, not machines This is a good thing and something that is fundamental for a productive, thriving workforce. Without difference in teams, ideas wouldn’t be born, created and implemented. So, next time you wish you were more logical or more creative, remember that it’s the interplay that makes everything possible. It needs the people […]
Open-plan offices are nothing new. They have been around for over a century but reached their height of popularity in the 1960s due to the growth of office-based jobs. This uniformed approach was considered an environment that would promote interaction and collaboration among colleagues. But, does every employee flourish in the same working environment? We’ve […]
The average person will spend 90,000 hours at work over a lifetime, so the impact this environment can have on our outlook, on life and health, is massive. The average person spends a third of each and every day in their place of work, so the quality and associations of the workplace makes a real […]
A 2017 study from totaljobs shows that 28% of employers are having trouble engaging their workforce. Employees who aren’t engaged lack enthusiasm and are no longer company ambassadors. So how can you make sure your employees are fully engaged? Employee feedback Employee feedback can assure employees that you are taking an interest in their needs. […]
First introduced in 2003, Net Promoter Score (NPS for short) has been a key way for brands to measure their consumer loyalty. Its use seems to know no industry bounds. Businesses as diverse as telecommunications, banking and food retail are all using NPS. So popular is it that an increasing number of organisations, enticed by […]
You’re a winner. You’ve done it. You not only built the business case for developing your global employer brand and employer value proposition, you had the budget signed off and you’ve actually gone and delivered it. It has been a long slog but my goodness you’ve achieved. Kudos, credit and props to you. Your journey […]
We were recently featured in Impact, the magazine for the largest community of research, insight, analytics and marketing sciences professionals. Our Gen Up research was spotted and we were contacted to share our findings and feature in the magazine. Below is an excerpt from the featured article. A workplace with employees ranging from 18-to 67-year-olds- […]
In late November, our Brand and Insight team attended the FIRM London Winter Conference to present their Gen Up project: a research programme investigating the new complexities of a multi-generational workplace. And while we were busy sharing our knowledge with all the attendees, we also learned a thing or two along the way: Employer brands […]
All four generations have been subjected to some pretty negative stereotyping over the years with Millennials – the generation born between 1982 and 1994 – coming in for some particularly harsh criticism it’s fair to say (and no I’m not a Millennial!). Millennials, also known as Generation Y, have often been dismissed as workshy, irresponsible […]
To better attract and engage the young, employers need to tap into the millennial start-up culture and trade in millennial currencies, so says Samantha Bond of Northstar Research writing in the International Journal of Market Research. Northstar recently conducted a study exploring the appeal and mentality of millennial start-up culture, which suggests that failure on […]
