The role of benefits at work has changed significantly. What was once an additional perk to help entice candidates has quickly become necessary to enhance their experience and lifestyle. Fully stocked beer fridges and ping-pong tables have had their day. Once upon a time, the more quirky or fun a benefit was, the more a business stood out in the eyes of candidates. But, the last two years have proven that benefits should be just that, a benefit, not something fun and out there to add to your employer brand communications. Benefits shouldn’t be there to capture attention but rather to enhance the lives of employees significantly.