The idea of hybrid working is nothing new. In fact, it’s all many of us have been talking about for the last year. Some workers thrive in the office, whereas some work better in their own space with a bit of flexibility. We’re all different and find ourselves in different life situations. Therefore, for many […]
For a company to produce a happy, productive, and engaged workforce remotely, organisations will need to leverage an employer brand fit for 2021 and beyond. Your employer brand needs to satisfy basic psychological needs around purpose, impact, and belonging. A 2021 employer brand is all about balancing candidate expectations with the needs of the business. To promote a hybrid culture you need to consider all changing aspects of the business.
However, previously, the office has always been a central hub for company culture and your employer brand. It’s a physical space that represents your business and who you are. The office is where all employees can be together and bounce ideas around or even just have crucial watercooler conversations that make going to work so much more than a job. The office almost becomes a poster for your employer brand and with at least half of the team no longer working from it, this presents some huge challenges for employers.
As hybrid working is set to change the way we work and our attitudes towards the workplace, it’s also set to change the way we view employer brands and how employers can communicate them.
Over the last year, the world of work has been at a standstill, and it’s allowed employers to look at their employer brand and EVP more carefully. As a result, they’ve been able to take a step back and assess what is truly important to their people. This has led to a benefit rethink across a whole range of industries, and now it seems many are promoting employee wellbeing and mental health.
The issue of transparent salaries is a complex one, and it’s no one size fits all. If you’re a startup about to scale, you’re in a better position to implement this, while more established names will stumble trying to please everyone and will face teething issues. However, one thing’s for sure. If this remains and gains traction, it will help fix the pay gap issues and finally get rid of the salary taboo, resulting in more trusting workforce cultures.
Everyone is talking about the future of work and whether we will end up back in the office full time ever again. This has been a huge talking point for a long time because employees are proving that they can be more efficient and successful working from their own homes rather than spending time and […]
It’s a problem that many scaleups face; how do you maintain your company culture as your business grows? Startups and scaling tech businesses are renowned for having a company culture that draws in a lot of talent, particularly millennials and Gen Z. As a rule, these businesses tend to be more fun, relaxed and friendly […]
There’s a lot of talk about the future of work right now, with many companies coming to realise that their employees would prefer the option to work from home at least some of the time. In fact, only 12% of employees are willing to work full-time from an office in the future. A hybrid approach to working […]
By now, working from home feels pretty standard. We’ve all getting used to commutes down the stairs, video meetings, and drinking our own coffee. While returning to the office may feel quite far away, it’s still a burning question for many employees and, as you begin to hire and ramp up your recruitment efforts, it’s […]
Right now, there’s nothing we all love more than a Netflix series or a film night in front of our favorite streaming service. It seems to be all anyone can talk about. The excitement of finding a new series is almost magical, and it’s the sort of enthusiasm employers wish could be translated to their business. So, […]
When people interact and work together within the same work environment, conflict is bound to arise. Even after thoroughly screening and interviewing applicants, frictions and disagreements are inevitable when the recruits start working together. Workplace conflict can happen in various ways. It could be between two team members, among the whole workforce, between team leaders […]
