In the wake of recent social and political issues, companies are completely tackling social injustice, diversity, equity, and inclusion. Now is the best time for brands to take a stand on issues such as racism and the current global health crisis through their marketing campaigns. And consumers have raised their voices in support. However, it […]
For a company to produce a happy, productive, and engaged workforce remotely, organisations will need to leverage an employer brand fit for 2021 and beyond. Your employer brand needs to satisfy basic psychological needs around purpose, impact, and belonging. A 2021 employer brand is all about balancing candidate expectations with the needs of the business. To promote a hybrid culture you need to consider all changing aspects of the business.
However, previously, the office has always been a central hub for company culture and your employer brand. It’s a physical space that represents your business and who you are. The office is where all employees can be together and bounce ideas around or even just have crucial watercooler conversations that make going to work so much more than a job. The office almost becomes a poster for your employer brand and with at least half of the team no longer working from it, this presents some huge challenges for employers.
As hybrid working is set to change the way we work and our attitudes towards the workplace, it’s also set to change the way we view employer brands and how employers can communicate them.
When thinking about your employer brand as a tool to attract tech talent and stand out from the competition in the tech recruitment market, it’s natural to think about the positives. However, no employer in their right mind will promote the negative aspects of their employer brand as it’s a sure-fire way to deter tech […]
BrewDog aims to be one of the world’s best employers. Praising employees for speaking up and being themselves, BrewDog has set a precedent for employer branding worldwide. Their consumer brand is excellent, their employer brand to external candidates is incredibly appealing with cool perks like pawternaty leave when a team member gets a new pet […]
Employer Branding comes with many questions, but none so prominent as its responsibility to communicate messaging that builds employer brand perceptions. Ask a marketing team, and they’ll tell you it’s HR’s responsibility but ask HR, and they may tell you it lies with marketing. The truth is, communicating your employer brand messaging is the responsibility […]
There comes a time when a scaling business wants to expand its reach globally, and this means attracting top talent in new markets. It may be that you’re ready to open a new office to expand your offering to new countries, much like when we opened our office in Boston, helping us to bring our […]
For those new to the world of talent acquisition, whether your business is just beginning to scale or you’re new to a recruitment role yourself, the industry can be a minefield. There are so many terms to get to grips with and buzzwords that talent professionals will use so often we forget that people may […]
When you’re trying to scale a business, it can be easy to get caught up in product development, trying to source rounds of funding and raising brand awareness. The consumer brand takes priority over all else because it’s the product, marketing and belief in your product or service that will see your scaleup succeed, right? […]
For growing businesses trying to compete for tech talent, one challenge stands above the rest. How can you promote yourself as an employer when no one knows about your business? Scaleups and startups often find themselves in the situation; they can’t afford to wait around for talent. They need these individuals to deliver on their […]
With the rise in remote working over the last year, it’s becoming increasingly difficult to tell authentic employer brand stories. 2020 has not only changed how we work but where your employees work. As we always like to point out, your people play a crucial part in not only your company culture but your talent […]
