Why Your Existing Team Should Be Your Priority When Hiring New Talent

How Brands Are Taking a Creative Stand on Social Issues To Enhance Employer Brands

The Employer Branding Challenges We’ll Face in Hybrid Work

Employer Branding: embracing the good, the bad and the ugly

Why BrewDog has shown it’s vital to validate your employer brand internally

5 Reasons why it’s vital to get marketing’s buy-in for your employer brand communications

Tips for Raising Employer Brand Awareness Globally

What’s the difference between an EVP and Employer Brand?

Why scaleups should think about their employer brand at the beginning of their company journey

How to build employer brand awareness without a brand

Why Your Existing Team Should Be Your Priority When Hiring New Talent

If you’re in the middle of a hiring surge, you cannot forget your existing team although it’s easy to get caught up in the hiring process. Dedicating all of your time and efforts to finding new talent, may leave your existing people feeling superfluous and neglected; they won’t seem like your priority. Your team may begin to feel overlooked if your entire people strategy involves recruitment and not considering their wants and needs.
money to replace a talented person. From advertising a job to the onboarding process, there is a huge process involved in finding and training the right person, it can take months which can cause issues for a scaling business. Attrition and turnover can cause many issues for businesses looking to grow. Firstly, it can put scaling on hold while you find someone to take over another role; you can’t prioritise new hires in the business if critical roles remain open. Secondly, it can also damage your employer brand reputation and hinder recruitment strategies; candidates will soon get wind that employees aren’t happy and that you have a high turnover rate. Therefore to avoid high attrition rates and  going into 2022, employers need to refine their people strategy to ensure that they’re putting people first.

The Employer Branding Challenges We’ll Face in Hybrid Work

For a company to produce a happy, productive, and engaged workforce remotely, organisations will need to leverage an employer brand fit for 2021 and beyond. Your employer brand needs to satisfy basic psychological needs around purpose, impact, and belonging. A 2021 employer brand is all about balancing candidate expectations with the needs of the business. To promote a hybrid culture you need to consider all changing aspects of the business.

However, previously, the office has always been a central hub for company culture and your employer brand. It’s a physical space that represents your business and who you are. The office is where all employees can be together and bounce ideas around or even just have crucial watercooler conversations that make going to work so much more than a job. The office almost becomes a poster for your employer brand and with at least half of the team no longer working from it, this presents some huge challenges for employers.

As hybrid working is set to change the way we work and our attitudes towards the workplace, it’s also set to change the way we view employer brands and how employers can communicate them.

Employer Branding: embracing the good, the bad and the ugly

When thinking about your employer brand as a tool to attract tech talent and stand out from the competition in the tech recruitment market, it’s natural to think about the positives. However, no employer in their right mind will promote the negative aspects of their employer brand as it’s a sure-fire way to deter tech […]

Tips for Raising Employer Brand Awareness Globally

There comes a time when a scaling business wants to expand its reach globally, and this means attracting top talent in new markets. It may be that you’re ready to open a new office to expand your offering to new countries, much like when we opened our office in Boston, helping us to bring our […]

What’s the difference between an EVP and Employer Brand?

For those new to the world of talent acquisition, whether your business is just beginning to scale or you’re new to a recruitment role yourself, the industry can be a minefield. There are so many terms to get to grips with and buzzwords that talent professionals will use so often we forget that people may […]

How to build employer brand awareness without a brand

For growing businesses trying to compete for tech talent, one challenge stands above the rest. How can you promote yourself as an employer when no one knows about your business? Scaleups and startups often find themselves in the situation; they can’t afford to wait around for talent. They need these individuals to deliver on their […]

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